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Do loyalty programs work? Do they really work?

Loyalty programs have been a staple of the retail industry for decades. The concept is simple: reward customers for their repeat business with discounts, points, or other incentives. But do loyalty programs actually work? The answer is a bit more complicated than a simple yes or no.

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Lithuania’s Boomio scores €550k to transform customer loyalty market

Vilnius-based Boomio has just bagged €550k to level up the customer loyalty market , bringing it into the digital age in a cost-effective and time-efficient way.

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