Article
Black Friday is fast approaching, and for e-commerce businesses, this annual shopping frenzy represents a golden opportunity to boost revenue. The stakes are higher than ever in 2023, as consumers are ready to splurge.
As online shopping continues to dominate the retail industry, businesses are constantly seeking new ways to enhance customer engagement and drive sales growth. One effective strategy that has gained significant popularity in recent years is gamification in e-commerce.
Loyalty programs have been a staple of the retail industry for decades. The concept is simple: reward customers for their repeat business with discounts, points, or other incentives. But do loyalty programs actually work? The answer is a bit more complicated than a simple yes or no.
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Vilnius-based Boomio has just bagged €550k to level up the customer loyalty market , bringing it into the digital age in a cost-effective and time-efficient way.
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