As online shopping continues to dominate the retail industry, businesses are constantly seeking new ways to enhance customer engagement and drive sales growth. One effective strategy that has gained significant popularity in recent years is gamification in e-commerce.
Loyalty programs have been a staple of the retail industry for decades. The concept is simple: reward customers for their repeat business with discounts, points, or other incentives. But do loyalty programs actually work? The answer is a bit more complicated than a simple yes or no.