Do loyalty programs work? Do they really work?
Goda Valencia
April 3, 2023
5 min read

Loyalty programs have been a staple of the retail industry for decades. The concept is simple: reward customers for their repeat business with discounts, points, or other incentives. But do loyalty programs actually work? The answer is a bit more complicated than a simple yes or no.

On the one hand, loyalty programs can be very effective at keeping customers coming back for more. By offering rewards for repeat purchases, customers feel valued and appreciated by the company, which can lead to a sense of loyalty. Loyalty programs can also help e-commerce businesses to stand out from their competitors and create a unique selling proposition. Research from McKinsey has revealed that customer loyalty is critical to driving retention in the current climate, with data suggesting that brands with customer loyalty programs enjoy significant advantages over those that do not.

64 percent of customers are more likely to purchase more frequently from brands that offer a customer loyalty program.
However, not all loyalty programs are created equal. Some programs may not offer enough value to customers, leading them to feel underwhelmed and uninterested in continuing to do business with the company. Additionally, some programs may require too much effort on the part of the customer, such as having to keep track of points or coupons.

This is where Boomio comes in. Boomio is a gamified loyalty program solution for e-commerce businesses that is designed to increase customer engagement and loyalty. Incorporating game-like elements such as points, badges, and rewards into an e-commerce strategy, can create a sense of excitement and competition among your customers, leading to increased engagement and sales.

35 percent are more likely to choose a brand with a loyalty program over competitors.

But what sets Boomio apart from other loyalty programs is its gamification element. Customers can earn rewards for completing fun mini-games right on the e-shop. This not only incentivizes customers to make more purchases but also encourages them to engage with the brand on a deeper level.

93 percent customers are likely to make repeat purchases after a positive experience.

Brands using Boomio gamified elements for loyalty have seen up to 32% increase in sales, as well as an increase in customer engagement and loyalty.

Loyalty programs can be effective in driving customer loyalty and repeat business, but it all depends on the execution. Boomio offers a unique solution that combines the benefits of a traditional loyalty program with the engagement and excitement of gamification. If you're an e-commerce business looking to increase customer loyalty and drive more sales, it's worth giving Boomio a try.

Brands using Boomio gamified elements for loyalty have seen up to 32% increase in sales, as well as an increase in customer engagement and loyalty.