Articles & Resources

Latest articles

Oct 10 2023

The Impact of Gamification Marketing in the Nutrition E-commerce Industry

One such strategy that has been gaining momentum is gamification marketing, a transformative approach that integrates game-like elements into non-game contexts.

Sept 29, 2023

Black Friday Countdown: 6 Proven Strategies to Drive Conversions

Black Friday is fast approaching, and for e-commerce businesses, this annual shopping frenzy represents a golden opportunity to boost revenue. The stakes are higher than ever in 2023, as consumers are ready to splurge.

April 24, 2023

Gamification in e-commerce: what is it and why is it critical today?

As online shopping continues to dominate the retail industry, businesses are constantly seeking new ways to enhance customer engagement and drive sales growth. One effective strategy that has gained significant popularity in recent years is gamification in e-commerce.

April 3, 2023

Do loyalty programs work? Do they really work?

Loyalty programs have been a staple of the retail industry for decades. The concept is simple: reward customers for their repeat business with discounts, points, or other incentives. But do loyalty programs actually work? The answer is a bit more complicated than a simple yes or no.

Jan 14, 2022

Lithuania’s Boomio scores €550k to transform customer loyalty market

Vilnius-based Boomio has just bagged €550k to level up the customer loyalty market , bringing it into the digital age in a cost-effective and time-efficient way.